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Who Are We?

Nineteenth Avenue began as an online lingerie boutique in 2019, created for women, by women - with the intention of offering beautiful lingerie that feel good in every sense of the word. But as our community grew, so did our purpose. We wanted to create something more than a shop - a space where lingerie became part of a self-care ritual. In 2020, the Lingerie Subscription Club was born.

Since then, we’ve grown rapidly, delivering monthly self-care rituals to thousands of women across Australia and the world. In 2021, we moved into our first warehouse. By 2023, we brought our in-house designer on board, bringing even more creativity and care to every piece.

In 2024, we introduced member-exclusive drops and began working more closely with our community - listening, refining, and designing with our community in mind. And in 2025, we’ve levelled up once again, offering elevated quality, refined designs, and an experience that feels more personal than ever.

The Brand

Designed for women, by women, Nineteenth Avenue is rooted in the belief that lingerie is a form of self-expression not just something to wear, but something to feel. Each box is a moment to pause, reconnect, and enjoy something made just for you. Thoughtful details, soft fabrics, and a little touch of magic in every set. 

Our lingerie is too gorgeous not to be seen - designed to make you feel confident, celebrated, and radiant whether it’s your little secret or part of your day-to-day style.

Because self-care isn’t a treat - it’s a way of living.

 

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